Print Marketing Trends in 2019



A few years ago the scene was very bad with the print marketing, or you can say that it had also reached the verge of extinction. But now print marketing is hitting the renaissance at the moment. With the new trends in print marketing, people have started enjoying it. There are a few instances where print marketing is proved to be more valuable than digital marketing.

The results of a recent survey carried out showed us that 82% of the public have polled for print marketing to be more than digital marketing. But this result is seen due to the few trends going on shaping the print media marketing. Let's see a few print marketing trends in 2019.

1. Return of the newsletter

Newsletter campaigns were once very successful. But after a big hiatus, printed newsletters are again ready to rule in marketing tactics. Sharing the company’s biggest news or staff additions or giving focus to the main content should be achieved by the printed newsletter, instead of loading it with as much content possible. By keeping a clean layout with big, bold titles, bright colors including the logo make a long-lasting impact in the reader's mind. By achieving so through printed newsletters, they are in the trends of print marketing in 2019.

2. Making the print Ads interactive

It has been seen that people are more interested in polls, lookbooks, puzzles, and quizzes. So, by adding interactive methods to print marketing, we can reach out to more public than earlier, more effectively and consistently. Using QR codes and customized mobile applications in print marketing to attract people by offering discount codes and coupons is also an effective trend in 2019 providing an unforgettable impact over them.

3. Using logo efficiently

Yes, it is worth using and mentioning your logo with print marketing. As people spend a good amount of money and time in designing and preparing a logo, so it becomes important to share it through print marketing. No one should use an old logo and taglines in the new print ads. One should get a better design for the logo and use the same logo in print ads which they are using in digital ads.

4. The rise in niche publications

The changing reading habits of the readers is offering an opportunity to incline towards print advertising from digital marketing. Brands got an opportunity to reach such highly selected markets and audiences with the rise of a niche publication.

5. Achieving personalizing

Personalization can be greatly achieved with the help of digital printing. But still, it is under-exploited in the news and magazine sector. Publishers get an opportunity with this to exploit subscription data more effectively to help tailor branding messages and personalizing content.

6. Featuring real customer stories

This is also one of the new marketing tactics to feature real customers and their stories for getting attention among readers through print marketing.

7. Combining the latest digital and print marketing

Digital marketing is generally overcrowding the landscape. So there is a need to involve print marketing with digital marketing for getting the best results and creating a great impact among the readers.
 
Applying this print marketing trends, you can achieve great success in marketing and getting customers.

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